Trusted Advisors
when NIL decisions matter most.
Jay M. Ezelle
Tabor R. Novak III
Daniel A. Feig
C. Clayton Bromberg, Jr
Averie L. Armstead
College athletics is changing by the second.
Athletic directors are now making decisions that combine NIL opportunities, roster strategy, relationships with donors and other third parties, and evolving regulatory guidance. These decisions often involve significant financial commitments and can shape the competitive future of an entire program.
At the same time, the rules surrounding NIL continue to evolve. Leadership must compete aggressively while protecting the university’s long-term reputation and financial stability. The challenge is not simply understanding NIL. It is determining how the rules practically apply while managing NIL-related issues across multiple sports and making the right decisions when millions of dollars and the future of a program are on the line.
Starnes Sports provides experienced counsel to athletic directors navigating the most complex and consequential decisions of the NIL era. Our role is to help leadership teams evaluate options, understand the environment, and move forward with clarity and confidence.
The Starnes Advantage
The NIL advisory market is crowded with platforms, consultants, and education programs. We built Starnes Sports with an entirely different goal in mind: helping athletic leadership make high-stakes decisions. Our work focuses on helping leadership teams move forward with clarity and confidence. Our mission is to provide an experienced perspective that helps universities solve real problems and make practical, informed decisions.
How We Engage
Starnes Sports works with athletic departments through models designed to match the needs of university leadership. Our engagements are flexible and designed to integrate seamlessly with the leadership structure already in place within each university.